MAC.BID (formerly M@C Discount) came to us with the goal to double their unique bidders within 1 year. They had been around for a few years, and were looking to put some fuel on the fire to bring their great concept of auctioning off overstocked, returned, and discontinued products as great savings to more people.
Services
Integrated Marketing, Creative Services, Strategy, Video & Audio, Digital Advertising, Media
Goal
Blink Advertising Agency took over the media planning, buying, paid digital advertising, and relevant creative efforts implementing a holistic, compelling digital-heavy strategy that would later introduce more traditional advertising mediums to build signups, biddership, trust, and awareness.
Results
An explosion of sign ups and bidders on the platform leading to millions in revenue and profit, the opening of 16 locations, and rapid expansion.
