To bring their vision for agritourism-based events and destinations to be branded and marketed for the region.
Services
Video & Audio, Digital Advertising, Media
Goal
The teams at the Happy Valley Adventure Bureau and the Chamber of Business & Industry of Centre County knew Centre County was an agricultural gem, and turned to Blink Advertising to help bring their vision for agritourism-based events and destinations to be branded and marketed for the region.
Results
After conducting an immersion and discovery session with representatives of both organizations and key county business owners and stakeholders, Blink Advertising further defined the initiative by providing an overall arching name – Happy Valley Agventures – to unify the unique and varied destinations under one umbrella, followed by the creation of a logo and brand positioning.
The brand positioning of Happens Here incorporated all of our destinations from farms and roadside stands, to breweries and wineries and equestrian events to agricultural fairs under one banner, and provided the inspiration for the creative concepts to follow. The agency developed :60 and :30 videos along with themed video vignettes to promote the seasons along with radio commercials, digital and social advertisements and outdoor billboards. Since the region is a drive destination, Blink Advertising coordinated campaigns to attract local residents and travelers from outside the neighboring counties to experience and enjoy the agritourism events and destinations.
For our initial fall campaign in 2021 that ran eight weeks, we drove nearly 4,000 new users to the website with the average online engagement lasting nearly 1.5 minutes. Our digital and social marketing generated 2.3MM impressions and video completion rate of 80 percent.
