Simplifying the complex is part of Blink Advertising’s communication goals, but when it comes to biomedical technology and research it can be challenging.
Services
Integrated Marketing
Goal
BioSystics, a new company formed from the research at the University of Pittsburgh Drug Discovery Institute, turned to our team to brand and further explain its microphysiology analytics platform and launch the commercialization of the product for a critical industry trade show.
Results
Despite a tight deadline Blink Advertising had to become immersed in the product and audiences, we expanded the BioSystics branding and established a messaging platform and creative conceptualization for the product reflecting where it is today and where development will evolve with the advancement of the patient digital twin technology.
Blink Advertising developed a visual concept explaining the elements of the BioSystics Analytics Platform that was used in booth display, print and digital advertisements and handout, and developed the template and slide images for the presentation at the show.
Since the introductory show, the BioSystics team has been managing online and direct inquiries about the platform and continues to evolve its messaging and expand outreach to integrate MPS data, human clinical data and computational models to create patient digital twins for precision medicine.
